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Code of Ethics

For more than 20 years, John has been a professional business advisor, corporate trainer, professional speaker, consultant, facilitator and coach.  He is a former board member of The Hoffberger Center for Professional Ethics, and has been a member of The Order of Black Belt since 1998.  John served honorably in the United States Air Force, and earned an Honorable Discharge in 1992. These experiences have informed his life as a person to whom "ethics matter". 
John coaches, advises, consults, and trains his clients within the framework of the ICF  (International Coaching Federation) Code of Ethics in order that both parties have a common understanding of, and language for issues in and around ethics, and mutual expectations thereof.

International Coach Federation Code of Ethics

The ICF Code of Ethics describes the core values of the International Coach Federation (ICF
Core Values), and ethical principles and ethical standards of behavior for all ICF
Professionals (see definitions). Meeting these ICF ethical standards of behavior is the
first of the ICF core coaching competencies (ICF Core Competencies). That is
“Demonstrates ethical practice: understands and consistently applies coaching
ethics and standards.”


The ICF Code of Ethics serves to uphold the integrity of ICF and the global coaching
profession by:

• Setting standards of conduct consistent with ICF core values and ethical principles.
• Guiding ethical reflection, education, and decision-making
• Adjudicating and preserving ICF coach standards through the ICF Ethical Conduct
Review (ECR) process
• Providing the basis for ICF ethics training in ICF-accredited programs

The ICF Code of Ethics applies when ICF Professionals represent themselves as such, in
any kind of coaching-related interaction. This is regardless of whether a coaching
Relationship (see definitions) has been established. This Code articulates the ethical
obligations of ICF Professionals who are acting in their different roles as coach, coach
supervisor, mentor coach, trainer or student coach-in-training, or serving in an ICF
Leadership role, as well as Support Personnel (see definitions).

Although the Ethical Conduct Review (ECR) process is only applicable to ICF Professionals,
as is the Pledge, the ICF Staff are also committed to ethical conduct and the Core Values
and Ethical Principles that underpin this ICF code of ethics.

The challenge of working ethically means that members will inevitably encounter situations
that require responses to unexpected issues, resolution of dilemmas and solutions to


This Code of Ethics is intended to assist those persons subject to the Code by
directing them to the variety of ethical factors that may need to be taken into consideration
and helping to identify alternative ways of approaching ethical behavior.
ICF Professionals who accept the Code of Ethics strive to be ethical, even when doing so
involves making difficult decisions or acting courageously.

• “Client”—the individual or team/group being coached, the coach being mentored or
supervised, or the coach or the student coach being trained.
• “Coaching”- partnering with Clients in a thought-provoking and creative process that
inspires them to maximize their personal and professional potential.
• “Coaching Relationship”—a relationship that is established by the ICF Professional and
the Client(s)/Sponsor(s) under an agreement or a contract that defines the
responsibilities and expectations of each party.
• “Code”—ICF Code of Ethics
• “Confidentiality”—protection of any information obtained around the coaching
engagement unless consent to release is given.
• “Conflict of Interest”—a situation in which an ICF Professional is involved in multiple
interests where serving one interest could work against or be in conflict with another. This
could be financial, personal or otherwise.
• “Equality”—a situation in which all people experience inclusion, access to resources and
opportunity, regardless of their race, ethnicity, national origin, color, gender, sexual
orientation, gender identity, age, religion, immigration status, mental or physical disability,
and other areas of human difference.
• “ICF Professional”—individuals who represent themselves as an ICF Member or ICF
Credential-holder, in roles including but not limited to Coach, Coach Supervisor, Mentor
Coach, Coach Trainer, and Student of Coaching
• “ICF Staff”— the ICF support personnel who are contracted by the managing company
that provides professional management and administrative services on behalf of ICF.
• “Internal Coach”— an individual who is employed within an organization and coaches
either part-time or full-time the employees of that organization.
• “Sponsor”—the entity (including its representatives) paying for and/or arranging or
defining the coaching services to be provided.
• “Support Personnel”—the people who work for ICF Professionals in support of their
• “Systemic equality”—gender equality, race equality and other forms of equality that are
institutionalized in the ethics, core values, policies, structures, and cultures of
communities, organizations, nations and society.

The ICF Code of Ethics is based on the ICF Core Values (link) and the actions that flow from
them. All values are equally important and support one another. These values are
aspirational and should be used as a way to understand and interpret the standards. All ICF
Professionals are expected to showcase and propagate these Values in all their interactions.


The following ethical standards are applied to the professional activities of ICF Professionals:


Section I - Responsibility to clients
As an ICF Professional, I:

1. Explain and ensure that, prior to or at the initial meeting, my coaching Client(s) and
Sponsor(s) understand the nature and potential value of coaching, the nature and
limits of confidentiality, financial arrangements, and any other terms of the coaching

2. Create an agreement/contract regarding the roles, responsibilities and rights of all
parties involved with my Client(s) and Sponsor(s) prior to the commencement of

3. Maintain the strictest levels of confidentiality with all parties as agreed upon. I am
aware of and agree to comply with all applicable laws that pertain to personal data
and communications.

4. Have a clear understanding about how information is exchanged among all parties
involved during all coaching interactions.

5. Have a clear understanding with both Clients and Sponsors or interested parties
about the conditions under which information will not be kept confidential (e.g., illegal
activity, if required by law, pursuant to valid court order or subpoena; imminent or
likely risk of danger to self or to others; etc.). Where I reasonably believe one of the
above circumstances is applicable, I may need to inform appropriate authorities.

6. When working as an Internal Coach, manage conflicts of interest or potential conflicts
of interest with my coaching Clients and Sponsor(s) through coaching agreement(s)
and ongoing dialogue. This should include addressing organizational roles,
responsibilities, relationships, records, confidentiality and other reporting

7. Maintain, store and dispose of any records, including electronic files and
communications, created during my professional interactions in a manner that
promotes confidentiality, security and privacy and complies with any applicable laws
and agreements. Furthermore, I seek to make proper use of emerging and growing
technological developments that are being used in coaching services (technologyassisted coaching services) and be aware how various ethical standards apply to

8. Remain alert to indications that there might be a shift in the value received from the
coaching relationship. If so, make a change in the relationship or encourage the
Client(s)/Sponsor(s) to seek another coach, seek another professional or use a
different resource.

9. Respect all parties’ right to terminate the coaching relationship at any point for any
reason during the coaching process subject to the provisions of the agreement.
10. Am sensitive to the implications of having multiple contracts and relationships with the
same Client(s) and Sponsor(s) at the same time in order to avoid conflict of interest

11. Am aware of and actively manage any power or status difference between the Client
and me that may be caused by cultural, relational, psychological or contextual issues.

12. Disclose to my Clients the potential receipt of compensation, and other benefits I may
receive for referring my Clients to third parties.

13. Assure consistent quality of coaching regardless of the amount or form of agreed
compensation in any relationship.

Section II - Responsibility to practice and performance
As an ICF Professional, I:

14. Adhere to the ICF Code of Ethics in all my interactions. When I become aware of a
possible breach of the Code by myself or I recognize unethical behavior in another
ICF Professional, I respectfully raise the matter with those involved. If this does not
resolve the matter, I refer it to a formal authority (e.g., ICF Global) for resolution.
15. Require adherence to the ICF Code of Ethics by all Support Personnel.

16. Commit to excellence through continued personal, professional and ethical

17. Recognize my personal limitations or circumstances that may impair, conflict with or
interfere with my coaching performance or my professional coaching relationships. I
will reach out for support to determine the action to be taken and, if necessary,
promptly seek relevant professional guidance. This may include suspending or
terminating my coaching relationship(s).

18. Resolve any conflict of interest or potential conflict of interest by working through the
issue with relevant parties, seeking professional assistance, or suspending
temporarily or ending the professional relationship.

19. Maintain the privacy of ICF Members and use the ICF Member contact information
(email addresses, telephone numbers, and so on) only as authorized by ICF or the
ICF Member.

Section III – Responsibility to professionalism
As an ICF Professional, I:

20. Identify accurately my coaching qualifications, my level of coaching competency,
expertise, experience, training, certifications and ICF Credentials.

21. Make verbal and written statements that are true and accurate about what I offer as
an ICF Professional, what is offered by ICF, the coaching profession, and the
potential value of coaching.

22. Communicate and create awareness with those who need to be informed of the
ethical responsibilities established by this Code.

23. Hold responsibility for being aware of and setting clear, appropriate and culturally
sensitive boundaries that govern interactions, physical or otherwise.

24. Do not participate in any sexual or romantic engagement with Client(s) or Sponsor(s).
I will be ever mindful of the level of intimacy appropriate for the relationship. I take the
appropriate action to address the issue or cancel the engagement.
Section IV - Responsibility to society
As an ICF Professional, I:

25. Avoid discrimination by maintaining fairness and equality in all activities and
operations, while respecting local rules and cultural practices. This includes, but is not
limited to, discrimination on the basis of age, race, gender expression, ethnicity,
sexual orientation, religion, national origin, disability or military status. 

26. Recognize and honor the contributions and intellectual property of others, only
claiming ownership of my own material. I understand that a breach of this standard
may subject me to legal remedy by a third party.

27. Am honest and work within recognized scientific standards, applicable subject
guidelines and boundaries of my competence when conducting and reporting

28. Am aware of my and my clients’ impact on society. I adhere to the philosophy of
"doing good," versus "avoiding bad."


As an ICF Professional, in accordance with the Standards of the ICF Code of Ethics, I
acknowledge and agree to fulfill my ethical and legal obligations to my coaching Client(s),
Sponsor(s), colleagues and to the public at large.
If I breach any part of the ICF Code of Ethics, I agree that the ICF in its sole discretion may
hold me accountable for so doing. I further agree that my accountability to the ICF for any
breach may include sanctions, such as mandatory additional coach training or other
education or loss of my ICF Membership and/or my ICF Credentials.

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